Marketing Using the Senses
Monday, December 3, 2007 - It is the busiest time of year for retailers, and they will do just about anything to get you to pull out your wallets. Professor George Belch of SDSU explains how stores are using your senses to persuade you to buy. From aromatherapy to music, these all attract our senses and can determine what we purchase.
To hear the full interview, click on the video icon above. |
