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Marketing Using the Senses

Marketing Using the Senses
Video
Video
Monday, December 3, 2007 - It is the busiest time of year for retailers, and they will do just about anything to get you to pull out your wallets. Professor George Belch of SDSU explains how stores are using your senses to persuade you to buy. From aromatherapy to music, these all attract our senses and can determine what we purchase.

To hear the full interview, click on the video icon above.

Story Created: Dec 3, 2007 at 10:10 AM PDT

Story Updated: Dec 3, 2007 at 10:34 AM PDT

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Poll

Do you feel there is too much media coverage surrounding Michael Jackson's death?

  • No. He was a once-in-a-generation performer.
  • Maybe. He was an iconic figure, but how much is enough?
  • Yes. The media coverage is completely overboard.