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Marketing Using the Senses

Marketing Using the Senses
Video
Video
Monday, December 3, 2007 - It is the busiest time of year for retailers, and they will do just about anything to get you to pull out your wallets. Professor George Belch of SDSU explains how stores are using your senses to persuade you to buy. From aromatherapy to music, these all attract our senses and can determine what we purchase.

To hear the full interview, click on the video icon above.

Story Created: Dec 3, 2007 at 9:10 AM PDT

Story Updated: Dec 3, 2007 at 9:34 AM PDT

Poll

Are you in favor of the current bill to rescue mortgage giants Fannie Mae and Freddie Mac?

  • No, the industry should be left alone to self-correct.
  • Yes, a bailout will cost taxpayers less in the long run.