KUSI.com - KUSI News - San Diego CA - News, Weather, PPRACCOUNT EXECUTIVE

ACCOUNT EXECUTIVE

KUSI NEWS is looking for a full-time account executive.

Job requirements: Sell local advertising and promotional opportunities on KUSI-TV. Grow a Sr. level account list with an emphasis on generating new business revenue. Responsible for inputting all traffic orders as well as keeping up with audience. Assist in coordinating the production of commercials with outside vendors Creates effective advanced sales presentations and proposals based on advanced advertising capabilities. Work with Local Sales Manager on other initiatives by managing and disseminating all information (e.g. trade magazine articles, industry information, and market data). Work with Local Sales Manager to develop and implement advanced advertising Create qualitative sheets and proposals for various industry categories, positioning KUSI in the most positive light. Obtain and utilize Nielsen (quantitative) and Scarborough (qualitative) data, retail product information, and other various demographic and psychographic research. Prepare presentations for clients and for strategic use by management. Maintain KUSI sales standards in all presentations. Provide relative training to sales team as appropriate.

Job Skills: 5 years of successful TV sales experience. Additional media sales research experience in a media sales atmosphere or with an advertising agency preferred. Possesses and can demonstrate strong analytical skills and aptitude. Exceptional use of computer skills including Microsoft Word, PowerPoint and Excel. Media sales research software and data experience (Tapscan, Nielsen, Scarborough, CMR, Wide Orbit) a must. Self-starter with the ability to work under pressure, complete multiple tasks, meet deadlines, and adapt to changing priorities. Excellent independent judgment and initiative skills required. Exceptional interpersonal/people skills including verbal and written communication skills. Strong organizational, detail and follow up skills.