AeroMexico offers ‘DNA Discount’ in viral advertisement

If you’ve got Mexican heritage, AeroMexico’s got a deal for you.

Mexico’s national carrier unveiled several months ago what it calls the “DNA Discounts” program. It gives discounts to Americans who take a test showing they have Mexican ancestry.

The more Mexican DNA you have, the bigger the discount. At first glance, it’s a bid to boost tourism, but with definite political undertones, an ad for the promotion has gone viral. Take a look for yourself.

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