Blonde Chicken of the Sea mermaid on tuna cans finally named

SAN DIEGO (CNS) – The blond mermaid on the labels of San Diego-based
Chicken of the Sea tuna cans for six decades finally has a name – Catalina.

The moniker was chosen in a contest that drew 49,000 entries. The naming
was part of the company's 100th anniversary celebration.

“The name Catalina encompasses everything we feel represents our
brand,” said Christie Fleming, Chicken of the Sea's senior vice president of
marketing. “Along with it being a naturally beautiful name suitable for our
mermaid, it connects to our rich local history, as well as the adventurous
spirit and lifestyle indicative of both our brand and our Southern California

An entry submitted by an Ohio woman, identified only as Peggy L. of
Urbana, won the contest's $10,000 first prize. The company also plans to give
$10,000 each to 100 community-minded individuals and nonprofits as part of its
birthday celebration.

According to Chicken of the Sea, the mermaid was inspired in 1952 by
Grace Lee Whitney, an actress and singer. She's best known for her role as
Yeoman Janice Rand, the personal assistant to Capt. James T. Kirk, in the
original “Star Trek” television series and five “Star Trek” films.

For its 40th anniversary, the company arranged for pinup sensation
Bettie Page to pose as the mermaid in Southern California supermarkets. The
symbol also led to the famous “Ask Any Mermaid You Happen to See” jingle
heard in television commercials in the 1960s.

Categories: KUSI