City leaders discuss economic impact of Comic-Con and other local summer events

SAN DIEGO (KUSI) — Mayor Kevin Faulconer was in Balboa Park Thursday morning on the eve of San Diego Pride and while his remarks involving the three-day festival and parade were very much about diversity and inclusion, the emphasis was on the economic impact of pride and next weeks four-day Comic-Con.

Comic-Con is San Diego’s largest convention with more than 135,000 attendees and attracts thousands of other visitors who want to be in the middle of the world’s premiere celebration of the popular arts.

The San Diego LGBT Pride Parade and Festival is one of the city’s largest civic events with an estimated 200,000 people who watch the parade each year. Not to mention the 40,000 who attended the pride festival last year. 

All together, based on the 11 million dollars Pride brings in and the 135 million generated by Comic-Con, the economic impact of these two July events is considerable. What’s more is that Pride officials acknowledge their figures are in need of an update.

Estimates suggest that an update would show Pride’s financial numbers are between 27 and 32 million dollars.

Both events create an economic impact of millions of dollars that support local businesses, job growth, road repair and public safety.

The San Diego LGBT Pride Parade and Festival kicks off with the Spirit of Stonewall Rally on Friday, July 14 and runs through Sunday, July 16. Comic-Con begins with Preview Night on Wednesday, July 19 and runs until Sunday, July 23.



Categories: Local San Diego News