Community rallies to save North Park holiday parade

SAN DIEGO (KUSI)- The Toyland Parade in North Park has been a holiday tradition for more than 50 years, but on Monday, the parade organizer abruptly decided to cancel the event.

Although community members were caught off guard, they rallied quickly. In just 24 hours, business owners, residents and neighborhood schools rushed to the rescue. The local business association, a group called North Park Main Street is taking charge of the efforts to see that the parade steps off as scheduled on Saturday, December 1.

Angela Landsberg who heads North Park Main Street said she had to track down all the parade participants to make sure they will still march in the parade. In the last few days, she also had to arrange for security and city permits.

Landberg estimated that the extra costs will come close to $10,000.

In 1963, when the parade began, San Diegans flocked to North Park to do their holiday shopping.

“So the Toyland Parade would be a big place for people to come and celebrate the holiday season. It’s been an icon for North Park for so long and we couldn’t let it go away,” Landsberg said.

She urged people who want to support the community parade to donate to a GoFundMe account on the North Park Main Street website at

Categories: Local San Diego News