County signage proposal hopes to add local flair

SAN DIEGO (CNS) – Two San Diego County supervisors plan to propose Wednesday easing tough restrictions on signs in unincorporated areas to allow local communities to develop their own character, assist tourists and give residents a sense of place.

The proposal from Supervisors Bill Horn and Dianne Jacob would allow more signs and banners along 2,000 miles of county-maintained roadways. They said signs that provide information about places of community interest, historical significance or local events are generally prohibited along county right-of-ways.

The cities of San Diego, Carlsbad and Chula Vista all have more liberal policies on such signs, the supervisors said. In San Diego, banners along the Broadway median promote events like Comic-Con International and the Rock'n'Roll Marathon, while similar flags along Friars Road near Qualcomm Stadium support the Chargers and San Diego State athletics.

“These signs help tourists and out-of-town guests locate services and points of interest, provide a sense of place for current residents and add to a community's character,” Horn and Jacob wrote in a letter to fellow supervisors.

“The placement of appropriate monument, gateway, community identification, and directional signs within the road right-of-way can enhance a sense of community, aid visitors and, if done tastefully, increase scenic beauty.”

Policies to allow additional signs need to be balanced with safety concerns and efficiency, they said.

Categories: KUSI