#DonateASelfie campaign for San Diego Blood Bank
Currently, only 22% of blood collected comes from donors between the ages of 21 and 35. The San Diego Blood Bank is looking to change that.
Michele Corbett, Vice President of Marketing for San Diego Blood Bank, visited the studio to talk about the new #DoneASelfie campaign.
This week, PACIFIC Digital Group, the Discovery Agency, and the San Diego Blood Bank (SDBB) launched a campaign to drive awareness and increase blood donations from millennial San Diegans. Pacific is providing their services to the San Diego Blood Bank pro bono to help boost blood donations at a critical time of year.
#DonateASelfie is inspired by millennials’ love of social media and selfies. Playing off the action required to take a selfie, the campaign asks San Diegans to extend their arm for something beyond themselves. Donations collected by SDBB supply local hospitals with life-saving support for San Diegans and others in need.
“We are so grateful to PACIFIC for their support, and with the awareness raised from this we can continue to provide critical services to our neighbors in need,” said David Wellis, PhD, CEO of San Diego Blood Bank.
PACIFIC supplied campaign ideation and execution which included SEO, graphic design, content, social media advertising, paid media, and public relations efforts to SDBB at no cost. PACIFIC has a history of providing pro bono marketing services to non-profits. In the past, the agency provided strategic marketing services to Water.org, which promotes access to safe water and sanitation around the world.
“Giving back to our community is a big part of PACIFIC’s core business principles,” said Norman Brauns, CEO and founder of PACIFIC. “Supporting organizations that promote causes we believe in is truly rewarding.”