Helen Woodward Animal Center launches fundraising campaign

SAN DIEGO (KUSI) – The Helen Woodward Animal Center today launched a social media campaign with Walmart to raise money for the shelter’s efforts to find adoptive homes for animals.

According to the Helen Woodward Animal Center, the shelter and Walmart forged the partnership to celebrate the launch of Blue Buffalo pet food in Walmart stores across the country.

Blue Buffalo and the shelter have had a partnership since 2012 and the shelter is a participant in the company’s annual Home 4 the Holidays Campaign, a three-month adoption drive during the holiday season.

Walmart will donate $10 to the shelter every time a customer posts a photo of their pet to social media with the accompanying hashtag #BlueBuffaloAtWalmart. The company will donate up to $300,000 to the shelter by the end of the campaign.

“We are honored to be a part of this launch of Blue Buffalo pet food in Walmart stores and we are very touched that Walmart wants to help orphan pets with this incredibly generous launch promotion,” said shelter President and CEO Mike Arms. “The social media buzz is a great way to remind people to adopt their next pet and the funds raised will save the lives of thousands of homeless dogs and cats.”

The campaign is scheduled to run through June 30.

Categories: Local San Diego News