Holiday Bowl brings $40 million into San Diego economy

SAN DIEGO (KUSI) – The first Holiday Bowl in three years brought a parade, a battle of the bands, and a 5k to San Diego all in 24 hours.

The influx of excitement injected the San Diego economy with roughly $40 million.

KUSI’s Dan Plante went live in Downtown where restaurants were packed all day due to the 2022 Holiday Bowl.

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