Holiday Bowl brings $40 million into San Diego economy
SAN DIEGO (KUSI) – The first Holiday Bowl in three years brought a parade, a battle of the bands, and a 5k to San Diego all in 24 hours.
The influx of excitement injected the San Diego economy with roughly $40 million.
KUSI’s Dan Plante went live in Downtown where restaurants were packed all day due to the 2022 Holiday Bowl.
