Tesla CEO heads down perilous road in pursuit of profit
Tesla has lost nearly $6 billion since setting out to revolutionize the auto industry 15 years ago, but CEO Elon Musk foresees a profitable future fueled in part by electric cars driven by robots as part of a ride-hailing service.
The mind-blowing concept is something Musk outlined in a plan he drew up in 2016. Now he believes Tesla’s technology is capable of realizing his dream. And that terrifies some critics who worry Musk’s plan to transport passengers in self-driving Teslas will maim and kill people.
But if Musk can deliver on a promise that he made Monday to deploy self-driving vehicles and start the ride service next year, the business model might just work. And could help Tesla finally put its history of losses in its rear-view mirror.