‘Tis the season for more TV Christmas movies than ever

NEW YORK (AP) — Regular network primetime shows take a break during the holidays but it’s the busy season for Hallmark Channel and its sister network, Hallmark Movies and Mysteries.

Beginning Oct. 26, the networks began airing 22 original movies. Their holiday slate is so popular, there’s merch for sale including t-shirts and an app to keep track of the busy film calendar.

They also have recurring actresses, dubbed the “Christmas queens” internally by Hallmark, who front a new movie per season on the network: Candace Cameron Bure, Lacey Chabert, Danica McKellar and Lori Loughlin.

Lifetime is also a popular holiday destination for TV viewers with movies starring Tatyana Ali and Melissa Joan Hart. Netflix is also following suit with its own original holiday films starring Kurt Russell, Vanessa Hudgens and Kat Graham.

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