La Jolla Cove Swim Club holds annual Polar Bear Plunge

SAN DIEGO (KUSI) – Hundreds of San Diegans kicked off their new year this morning with the annual Polar Bear Plunge in La Jolla.

The La Jolla Polar Bear Plunge has been put on for 30 plus years by the La Jolla Cove Swim Club, and here’s to many more.

Categories: Local San Diego News