Mary J. Blige launches ‘The P.O.W.E.R. of Sure’ to educate Black Women on dangers of breast cancer

SAN DIEGO (KUSI) – Research has shown that Black women are almost 40 percent more likely to die from breast cancer than non-Hispanic white women. Grammy Award-winning artist Mary J. Blige and Linda Goler Blount, CEO of the Black Women’s Health Imperative, joined Good Morning San Diego to talk about their efforts to encourage women to schedule their annual mammograms.

The P.O.W.E.R. of Sure, a new national campaign designed to raise awareness of the disparities Black women face for mammography screening.

They’ll also encourage Black women to prioritize and act to achieve annual breast cancer screening starting at age 40. The campaign is being led in partnership by Black Women’s Health Imperative, RAD-AID and Hologic, Inc.

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