Matthew Fehling becomes new CEO of Pacific Southwest Better Business Bureau

SAN DIEGO (KUSI) – The Better Business Bureau of the Pacific Southwest has a new CEO and President, Matthew Fehling. He visited the studio on Tuesday to talk about his 23 years of experience at the BBB and his new plans for the company.

Better Business Bureau serving San Diego, Orange and Imperial Counties officially announces its expansion after merging with BBB Greater Arizona. Now as BBB Pacific Southwest (BBB), the non-profit, which helps consumers find businesses and charities they can trust, has influence over nearly 12 million residents.

As one of the largest BBB’s in North America, the newly combined service area represents more than 19,000 BBB Accredited Businesses who support the mission of the standards-based organization. Additionally, BBB operates community campuses in Orange, San Diego, Maricopa (Phoenix), Mohave, Yavapai and Yuma counties providing services ranging from meditation and arbitration to business meeting and training space.

Matthew Fehling, who formerly led the award-winning Greater Arizona BBB with 23 years of BBB experience was named president and chief executive officer of BBB Pacific Southwest.

“The merger is following a proven model of success that has generated positive results through over 30 BBB mergers in the past 20 years,” Fehling said. “The diligence and dedication of our 46 board members and 125 staff are the reason we reached this point of success.”

BBB Boards of Directors from of each previous organization were key players in the execution of the merger ensuring the right leader created a vision of more relevance for BBB Accredited Businesses and brought innovation to the 106-year old brand.

“We needed a visionary, someone to come in and take us to the next level. We knew Matt Fehling was the person to make this happen because we were so blown away by what he was doing in Arizona,” BBB Pacific Southwest Board Chairman and Owner of Coastal Payroll Jonathan Gallagher said. “I think of BBB as a 100-year old startup. What we’ve done for the last 100 years and what we will do for the next 100 years will be so different, yet so impactful to this community.”

BBB Pacific Southwest plans to expand its presence by building industry associations with local owners and experts, special advisory committees and reinforce its commitment to create a community of trustworthy businesses. Another priority for BBB Pacific Southwest is to emulate the current Phoenix Business Community Center in San Diego and Orange County.

“We would like BBB in San Diego and Orange County to become a meeting destination for the business community at-large by providing conference space to host clients, staff, board meetings and leadership training,” Fehling said.

BBB will also continue its crucial engagement with younger generations and honoring local, ethical, high school students through scholarship grants and educational programming.

Categories: Good Morning San Diego, Local San Diego News