Measure C hotel tax ad hits the airwaves for San Diego voters
SAN DIEGO (KUSI) – The Yes! For a Better San Diego initiative, or Measure C, rolled out its slick new ad Friday, an ad that will try to convince San Diegans to vote for the measure, that among other things, seeks to expand the convention center.
The measure seeks to raise the hotel tax to finance a convention center expansion, services for the homeless and road repairs.
It aims to increase the 10.5 percent local lodging tax by 1.25 to 3.25 percentage points, depending on how close hotels are to downtown San Diego. The measure would raise nearly $3.5 billion to expand the convention center and more than $1.8 billion to address homelessness. Another $551 million is earmarked for road repairs.
It is supported by a broad coalition of business, civic and labor interests.
It is is slated for the the March 3, 2020 presidential primary ballot.