Nebraska Tourism’s new campaign is going viral

Nebraska’s latest attempt to bring in tourists sarcastically highlights some of the state’s attributes. Phrases like, “lucky for you there’s nothing to do here,” and “honestly, it’s not for everyone” can be seen on several images used in the campaign.

It was produced by a Colorado advertising agency, which tested several advertising options with out-of-state visitors.

The agency says the state’s old slogan and campaign touting “Nebraska Nice” didn’t do so well with tourists, so they tried this alternative.

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