‘No on B’ begins ad campaign against Newland Sierra Project

SAN DIEGO (KUSI) – Voters have a lot to consider at the polls come March 2020. And Measure B is one topic drawing a lot of attention because of what both sides say it means for the future of unincorporated parts of San Diego County.

A new campaign ad is detailing why some in North County hope you vote no on Measure B. The campaign known as “No-on-b” has began running their ads that encourage people to vote against the Newland Sierra Project, which aims to create more housing units in San Diego County.

The opponents of the project say the development does not include affordable housing.

The project calls for 2,135 homes to built north of Escondido on land where the county’s blueprint for future development says only 99 homes should be allowed, plus about 2 million square feet of commercial. The development would be built just west of interstate 15 north of deer springs road.