Payless shoe store pranks influencers with a fake boutique store

A discount shoe store had a little fun at the expense of “influencers.”

Payless shoe store created a fake boutique store to see just how much influencers would pay for what they thought were designer shoes.

Some of these influencers paid up to $600 for shoes that normally sell for twenty dollars. The victims of the prank got to keep the shoes and even got their money back. Plus, the footage of their reactions will be used in an upcoming ad campaign.

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