Presidential Campaign Expert Forum

“The Candidate – What it takes to Win – and Hold – the White House”

previews San Diego Jewish Book Fair

OCTOBER 4, 2012    7:00 PM


In a preview for the 2012 San Diego Jewish Book Fair, national Presidential campaign analyst, and UCSD Professor, Sam Popkin presents his in-depth and timely insights from his new book: “The Candidate- What it takes to Win- and Hold the White House.” 

Get the real inside scoop on the Presidential race just 30 days before the General Election!  This exciting and detailed “insider's tour” compares the wins and losses of recent campaigns and where we might be headed in November.  Hear about the entertaining characters and lively stories from campaigns past, up to the ongoing 2012 campaign.  Understand how and why presidential campaigns succeed-and why they fail.


Time:  Lecture and discussion 7:30pm – 9:30pm

Location:  Lawrence Family JCC 4126 Executive Drive, La Jolla, CA 92037  

Tickets ($7.00 students with ID, $8.00 members, $10 non-members)

Event website:          

RSVP Phone:  858.362.1348  


“No one I know has more closely studied the link between the minds of voters and the machinery of Presidential campaigns than Sam Popkin. He's a scholar who has worked in War Rooms. A strategist who knows his history. In ‘The Candidate', Professor Popkin teaches us what he's learned–the surprising secrets that separate winning campaigns from the ones that crash and burn.” –George Stephanopoulos, Anchor and Chief Political Correspondent, ABC News

“Popkin is that rare academic who can write a fast-moving, punchy book that rescues political science from spreadsheets and algorithms and thereby makes it interesting and captivating. The Candidate is argumentative, opinionated, provocative and a great read for any political junkie or activist.”–Karl Rove, former Senior Advisor and Deputy Chief of Staff to President George W. Bush

About the Author

Samuel L. Popkin is Professor of Political Science at the University of California, San Diego. He has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the Gore campaign. He has also served as consultant to political parties in Canada and Europe and to the Departments of State and Defense. His most recent book is The Reasoning Voter: Communication and Persuasion in Presidential Campaigns; earlier he co-authored Issues and Strategies: The Computer Simulation of Presidential Campaigns; and he co-edited Chief of Staff: Twenty-Five Years of Managing the Presidency.


About the San Diego Center for Jewish Culture


The San Diego Center for Jewish Culture is the largest Jewish institution in San Diego dedicated solely to presenting high quality, nationally recognized programs which are unique to San Diego County.  The mission of the SDCJC is to expand and enrich cultural life in San Diego by presenting the finest in Jewish artistic expression, encouraging the preservation of Jewish culture and heritage, and nurturing new creativity in the arts.  A core belief of the SDCJC is to promote respect for diverse cultures and build community tolerance.

The SDCJC offers a wide variety of multi-disciplinary artistic programs that explore cultural identities and perspectives, promote cross cultural understanding, and highlight human themes of family, tolerance, compassion, and hope.  These programs, including the San Diego Jewish Film Festival, the San Diego Jewish Book Fair, New Jewish Plays Project, the San Diego Jewish Music Festival, a Holocaust Education Program, and the J*Company Youth Theatre, foster ideas of cultural appreciation and respect.  Its facilities feature a 500-seat theatre, a Judaica library, an art gallery, and a community Holocaust Memorial Garden.  Approximately 40,000 tickets are sold or provided annually to residents, visitors, and students for San Diego Center for Jewish Culture events.


About the Lawrence Family Jewish Community Center, JACOBS FAMILY CAMPUS


The mission of the Lawrence Family Jewish Community Center, JACOBS FAMILY CAMPUS is to provide social, cultural, educational, and recreational programs to individuals and families of all ages, religions, races, and financial, physical and mental abilities.  Likewise, the JCC provides equal opportunity employment to individuals of all religions and backgrounds.  The JCC welcomes San Diego's diverse Jewish community and the community at large.  The Lawrence Family Jewish Community Center, JACOBS FAMILY CAMPUS is located at 4126 Executive Drive in La Jolla.

Categories: KUSI