Retail analysts expect strong holiday sales for 2018

SAN DIEGO (KUSI)- Retail sales are expected to rise 4.8% between now and the end of the year, according to a forecast by IBM, which is up from last when the growth was 4.2%.

Digital sales were strong this month. According to Adobe Analytics, they’ve increased nearly 17% compared to last November.

IBM predicts appliances, clothes and jewelry will be the most popular items this season