Ronald McDonald House Charities of San Diego kicks off Virtual Red Shoe Day fundraiser
SAN DIEGO (KUSI) – The Ronald McDonald House Charities of San Diego launched this year’s 2021 Virtual Red Shoe Day fundraising campaign by honoring how far 6-year-old Owen Abrams has come, marking May 6 as Celebrate Owen Day.
Fundraisers hope to meet a goal of $6,000, which GEICO and the Witte Family Charitable Trust has vowed to match 100%.
The event is the Ronald McDonald House’s largest community-driven fundraiser.
For more than 40 years, the 56-room Ronald McDonald House has provided a “home away from home” for families caring for a critically ill or injured child residing at a local hospital.
On average, more than 15,000 family members make use of the House’s services.
San Diegans can donate by visiting RedShoeDaySD.com or donate by texting REDSHOE to 243725.
Chuck Day, president and CEO of San Diego’s Ronald McDonald House, and Darlene Abrams, mother of Owen, joined KUSI’s Lauren Phinney, on Good Morning San Diego to discuss the fundraiser.