San Diego County Credit Union Holiday Bowl economic impact report
The non-profit San Diego County Credit Union Holiday Bowl effort generated more than $75 million in economic benefit for the San Diego region in 2018, according to bowl officials.
The report says the Dec. 31 SDCCU Holiday Bowl game created a bowl record impact of $49.5 million, while the Oct. 27 Navy versus Notre Dame game generated $25.6 million.
“We’re so proud of the results we were able to provide our community last year,” said CEO Mark Neville. “Our board of directors, committee, volunteers and staff work tirelessly year around for San Diego and the tourism industry, in particular. For the Holiday Bowl game to generate nearly $50 million is awesome!”
The report was prepared by San Diego State University Center for Hospitality and Tourism Research.