San Diego Tourism Authority unveils new advertising campaign
SAN DIEGO (KUSI) – Earlier this week, the San Diego Tourism Authority unveiled its new advertising campaign.
The $19 million “Something to Smile About” campaign is a multi-platform effort that includes television commercials, digital advertising (ie on Expedia), social media (ie Facebook) and other channels.
Over the past decade, San Diego has had several successful advertising campaigns. Research proves that our campaigns are effective, and they have helped attract millions of visitors to San Diego each year, which generates hundreds of millions in local tax revenue and billions in regional economic impact.
The new “Something to Smile About” campaign features three new commercials:
A general brand spot, a family-focused spot, and (for the first time) one that specifically targets the Mexico market. Television spots will run in San Francisco, Sacramento, Seattle, Chicago, Dallas, New York, Boston and Minneapolis.
Furthermore, Nationally ad spots will run on ABC during February and across CBS, TBS, TNT and NBA TV through April as part of a March Madness/NBA media sponsorship. Internationally, we’re also targeting potential visitors in Canada, Mexico and the United Kingdom.
Joe Terzi, the President and CEO of the San Diego Tourism Authority told us all about he new campaign on Good Morning San Diego.