San Diego homeless campaign
SAN DIEGO (CNS) – The county today launched a multi-year campaign that seeks to reduce homelessness in the San Diego region by guiding people with mental illness into supportive housing.
“Having a permanent place to live is the first step for the recovery process to begin,” said Nick Macchione, director of the county's Health and Human Services Agency. “Having supportive housing allows people with a mental illness to receive medical and mental health treatment, as well as social services to help them thrive.”
Through the “Housing Matters” campaign, radio, television and print ads highlighting the benefits of supportive housing will appear throughout the region.
Funding for the campaign, which will run though 2015, comes from Proposition 63, which was approved by California voters in 2004 to fund mental health services.
According to the county, about 25 percent of the estimated 8,500 homeless people in San Diego County suffer from a mental disorder.