Sharp Hospitals are ‘Pretty in Pink’ to support Breast Cancer Awareness Month

SAN DIEGO (KUSI) — This October, Sharp Memorial Hospital and Sharp Mary Birch Hospital for Women & Newborns will support Breast Cancer Awareness Month by going pink.

Beams of pink light will shine along the outside and inside of the buildings to bring awareness to breast cancer and honor those affected. Patients, families, guests and employees will be able to enjoy the rosy display each night through October.

Second only to skin cancer, breast cancer is the most common form of cancer in women. Approximately one in eight women in the U.S. will develop invasive breast cancer sometime in their lives. More than 200,000 new cases — and more than 40,000 deaths — were reported in the U.S. in 2014.

“When it comes to breast cancer, it’s important that people are informed and aware,” says Tim Smith, chief executive officer of Sharp Memorial Hospital. “The pink lights are one way we’re bringing awareness to the importance of early detection and treatment.”

Sharp Memorial offers a nationally recognized, comprehensive Breast Health Center that focuses on early detection and advanced treatment of all breast conditions.

A skilled team of experts at the Breast Health Center provides patients with compassionate care — including imaging, surgery, medical oncology and radiation oncology — all in one convenient, state-of-the-art location.

“Early detection can increase a woman’s chance of survival,” says Christina Casteel, MD, medical director of the Breast Health Center. “At the Breast Health Center we offer Tomosynthesis, or 3-D mammography, which can uncover breast abnormalities not seen in traditional mammograms, allowing doctors to detect breast cancer earlier.”

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