Over his 29-year senior marketing and general management career, Steve has profitably built a broad array of brands at companies ranging from start-up to Fortune 100. Steve has held senior leadership roles at Jenny Craig, Proflowers.com, Tropicana and Kraft. His key areas of expertise are in health and wellness, consumer packaged goods and e-commerce. He was named the Direct to Consumer Marketer of the Year by the Electronic Retailing Association in 2009. Steve is a lecturer on Social Media at the UCSD Rady Business School Executive Education Program and he earned his MBA with distinction from the Kellogg Graduate School of Management at Northwestern University.