“Why do people shop Black Friday and Cyber Monday?” The psychological reason why

SAN DIEGO (KUSI) – Nov. 29 is Cyber Monday, the Monday after Thanksgiving Thursday, and Black Friday, a day to online shop “great deals”. On Good Morning San Diego, KUSI’s Elizabeth Alvarez talked with SDSU Assistant Professor of Marketing, Eesha Sharma Ph.D, about the psychological part of shopping and the deeper issues on why people shop these holidays.

Categories: Good Morning San Diego